To distribute via the Microsoft Store you need a Partner Center account. Then associate Microsoft Entra ID and create an app registration for the Store submission API.
Create Partner Center
- Open partner.microsoft.com/dashboard and sign in with a Microsoft account.
- Register as a Windows app developer and complete identity verification.
- Note your Seller ID under Account settings → Legal info / Identifiers.
Associate an Entra tenant
- Associate a Microsoft Entra ID tenant with the Partner Center account (reuse an existing tenant or create one).
- Ensure you have admin rights to manage Entra apps and Partner Center users.
Docs: Associate an Entra tenant with Partner Center.
Create the Store product
- Create the Windows app product in Partner Center.
- The first submission and age ratings are typically done manually in Partner Center.
- Note the Product ID / Store ID for project binding in the Application Platform.
Next step
Create the Entra app and CI credentials: Microsoft Store: credentials.